The EXCHANGEs

Exchange, no.1:

The first Exchange we had was more of an interesting experience than anything else.
I feel like the experience was a little flustered, as many people were unsure about where they were going, location-wise, and others weren't sure about the group they were supposed to be in.

Still, when the Exchange was underway, I found it interesting to interact with the progress that other disciples had been making, and to be exposed to the different avenues they were undergoing in order to carry out a similar brief.

Unfortunately, speaking for myself (and a few others from VCD), the common consensus was that we didn't have a lot to offer, and present, at this early stage in the brief, as a lot more working and brainstorming was needed before anything would be produced.

In all, I found the experience to be enjoyable, as it offered exposure, and a social element, between disciplines and tied us all together under the design umbrella.

I left the first Exchange looking forward to the next.


Exchange, no.2:

By this Exchange I had more to show. Melinda and I felt like we were underway with a concept for our brief, and we had some visuals to show. 
Here, I really enjoyed the opportunity to share, and participate in the user journey of other teams' work.

I found, when I presented, that a lot of productive feedback was offered, with a lot of suggestions as to how we could further improve our concepts in the coming weeks.

I presented a few (early) billboard concepts, and explained the length and intention of our campaign:








The feedback was as follows:

1. What about window-washer types, who run up to cars as they are parked at intersections, and hand out flyers (or free things) to drivers as they idle.
2. What about offering a new way for drivers (and participants of the campaign) to interact with one another? Something that is related to the app and location devices.
3. Consider designing the challenges to require the participation of other drivers also - drivers who are in proximity should toot or flash their lights to signify that they are participating in the campaign.
4. What about a campaign banner, rather than billboards?

Generally they liked the concept.

Also, during this Exchange, we had the opportunity to sample some flavoured popcorn (a resolve to another individual's brief). It was great! (See below).

Merchandise

After considering the avenues our audience would interact with, we decided on a few types of media that we felt would best support our campaign.

With our branding on this merchandise, we felt that we would be recognisable to a wider audience, due to uniformity and a variety of methods.



This is the business card of our choice.


An air-freshener:


And bumper sticker:

Design Development

Here is a variety of development that was involved in our design establishment process. 

Originally our brand was named 'Not About That Stress', as a tribute to Meghan Trainor's song, 'All About That Bass'. We used this name for a humorous, and relatable factor. Yet later changed it to something more simple, and what we considered to be more appropriate.

Here are some screenshots of the design development (namely of the app), and how our branding progressed into the final design.

Symbol Design

Melinda is a wonderful artist, and provided hand-drawn art for our illustrative design approach.

Below are some examples for the '30 Day Challenge', and further are the symbols that were used in the main aspects of our campaign design.

Journey Map

Here is the original journey map we used to support our campaign.
Later we discovered that this didn't work entirely, and some changes were needed.





This is our second journey map, and the one we used in the final concept.

Well-Being Study Presentation

WHAT  

- Health Promotion Forum of New Zealand (HPF) 

- Is the umbrella organization for all those who identify health promotion as part of their work

- A non-profit organization

- Online Forum for information and education

WHO 
- The Forum is made up of over 100 organizations committed to improving the health and wellbeing of New Zealanders.  

WHEN 
- Since April 1997 to current

WHERE 
- Online throughout New Zealand

WHY

- Health Promotion aims to identify ways to build population health.

- To empower people and communities to take control of their health and wellbeing. 

HOW

-  This is done by acknowledging factors that influence our health. 

+ Where we live, our environment, genetics, education and relationships (All have a great influence on our health and wellbeing).

- Ranges from action at a community level to developing policies in work places

+ Training, Workshops, Events, Certificate, Other Training

- This workshop introduces health promotion and the issues affecting older people’s health

- And the reasons why we undertake health promotion with older people.

It will be of particular interest to those working as health promoters and those working in social services and organizations that support older people; 

- It will also be of interest to members of the community hat recognize their role in promoting wellness.

- Gain an understanding of what we mean by health promotion

- Identify the issues affecting older peoples health

- Gain knowledge and effective approaches to undertake health promotion with older people

Billboards and Inspiration

Through research, we discovered that billboards play a fundamental role in advertising, as when placed correctly, are seen by many people. It was decided that this would be a useful tool for our campaign. What follows is a snippet from our research, and finally a mood board of inspiring displays that promoted our attempts.

Billboards are everywhere. We probably see hundreds of billboard ads every single week, but remember just a handful. With outdoor advertising upping the stakes and becoming increasingly more competitive, plus digital advertising becoming the medium of choice, it’s important to know how to make your advertising count. But, it can still be an incredibly effective branding tool.

Ready to take the plunge, and do something truly creative?

Here are six strategies to ensure your billboard has the highest chance of being noticed, and more importantly, remembered.

1: Six Words or Less is Ideal.

2: Get Noticed, But Don’t Be a Huge Distraction.

3: This is Not the Place for Direct Response.

4: Be Smart, But Not Too Clever.

5: The More Billboards, The Better.

6: Don’t Say It, Show It.

These are some original (working) concepts for our billboard design. The branding later changed.








Here are the billboards we chose to use in our campaign. These teasers support the '30 Day Challenge', and uses an example of what some of these challenges my look like.