Presentation

Slide 1 - Hands

“Hands up if you’ve ever done a good deed for someone? Helped an old person, given a homeless person some change? Or even shouted someone a meal when they didn’t have enough money….

I imagine you felt good about yourself afterwards.. and so you should. Research shows that doing a good deed improves your emotional wellbeing, helps reduce stress, and even has benefits to your physical health.

Slide 2 - Arrows

You might be wondering what that has to do with anything. Well, according to research, commuting does the complete opposite. It increases your stress, lowers your life satisfaction and is detrimental to your physical wellbeing.

Slide 3 - clock

We live in a fast paced world, where everyone has to be doing multiple things at once, and have access to everything instantaneously. However, commuting restricts all of those things, as well as throwing in the unpredictable factor of traffic jams. This causes a lot of people an incredible amount of anxiety and stress when they just want to get to their destination on time.

What we have discovered however is that a lot of people enjoyed this alone time.

Slide 4 – Scales

So what can be done to help commuters lower their driving stress whilst maintaining their alone time?

Slide 5 – LOGO

We have devised a plan.

Our aim is to raise awareness and inform commuters of the effects of driving stress, through our campaign ‘One Less Stress’. This gives them alternative options and allows them to participate in stress relieving activities. 

Slide 6 - billboards

Our campaign begins with a select number of Billboards displayed in high traffic areas.  Which look like this.

Slide 7 - T-Shirts

We have also incorporated the helping hand of traffic light window-washers, who will be equipped with our t-shirts.  This brings a sense of uniformity and sophistication to their business, so they are seen in a more positive light. They will also leave our flyer under windscreens.

Slide 8 - Website

These mediums will lead commuters to check out our website, which informs them of the issue they face, and offers appropriate solutions. 

Slide 9 - App

One of the options is to sign up to a “30 day challenge”.  In doing this, the participant is required to answer a few select questions, regarding the type of commute they engage in, and the frequency of their commute. This places the participant, using established statistics, on a stress scale according to their current situation. 

Slide 10 - Trophy

The participant can actively work on reducing their stress levels through completing the tasks that are sent to them on a daily basis, associated with the app, that are intended to be completed within the day. These challenges are based on stress relieving activities which they can safely carry out during their commute. 

A progress report will be on tap, so the participant can stay informed as to whether their stress levels are decreasing as a result of their participation in the Challenge.

Slide 11- Temp.

At the end of the 30 Day Challenge it is intended that stress levels will have decreased.

Slide 12 – Hands

Following the 30 Day Challenge is where the giving aspect takes place.  While completing the daily challenges the participants are earning points which are later translated into monetary value. This is designed to be spent on helping those who are less fortunate.  

Examples of this include, “a meal for a homeless person”, “free bus fare”, “a hot drink” etc.  So not only are commuters taking part in stress releasing activities, they are also carrying out good deeds which, in turn, increases their emotional, physical and mental wellbeing AND give back to society.”

Here are some photos from our final presentation: