Billboards and Inspiration

Through research, we discovered that billboards play a fundamental role in advertising, as when placed correctly, are seen by many people. It was decided that this would be a useful tool for our campaign. What follows is a snippet from our research, and finally a mood board of inspiring displays that promoted our attempts.

Billboards are everywhere. We probably see hundreds of billboard ads every single week, but remember just a handful. With outdoor advertising upping the stakes and becoming increasingly more competitive, plus digital advertising becoming the medium of choice, it’s important to know how to make your advertising count. But, it can still be an incredibly effective branding tool.

Ready to take the plunge, and do something truly creative?

Here are six strategies to ensure your billboard has the highest chance of being noticed, and more importantly, remembered.

1: Six Words or Less is Ideal.

2: Get Noticed, But Don’t Be a Huge Distraction.

3: This is Not the Place for Direct Response.

4: Be Smart, But Not Too Clever.

5: The More Billboards, The Better.

6: Don’t Say It, Show It.

These are some original (working) concepts for our billboard design. The branding later changed.








Here are the billboards we chose to use in our campaign. These teasers support the '30 Day Challenge', and uses an example of what some of these challenges my look like.